TRIAD Berlin developed a modular communication and design concept for Siemens’ appearance at the Hannover Messe. The stand has a high recognition value and can be flexibly modified as required.

Digital, freely combinable highlight cubes set the stage for the topics in a multimedia setting: sustainable energy, the fiber industry, automotive and individualized mass production from industry 4.0. The interplay between the digital and architectural worlds became an experience. A five-meter-high skywalk offered an impressive change of perspective over the 4,500-square-meter exhibition stand.

With the new concept, TRIAD has succeeded in providing both industry experts and trade visitors with intuitively accessible information about complex content. The architectural flexibility and multimedia design possibilities of the cubes characterize the versatile trade-fair stand, which emphasizes and reflects the brand identity of Siemens.