Impulse of Innovation
Technical history rewritten
Munich, Germany
  • Industry & Business

TRIAD has created a permanent exhibition for Siemens at its company headquarters in Munich. Covering an area of 220 square meters, it gives visitors, clients, and interested parties the chance to learn more about the past and present of the internationally active technology company and to catch a glimpse of its future visions.

Three key topics are highlighted in the multimedia exhibition: sustainable energy, the future of manufacturing, and intelligent infrastructure. A “corporate window” made up of four 55” monitors with “floating” frames and a timeline with a sliding screen and multimedia panels document how Siemens has shaped the history of technology; show innovations, products, and technologies; and call for interaction. Visitors can become energy managers themselves, fly over the city of the future from a bird’s eye view on large screens, and lose themselves in various stories.

With a combination of proven exhibition elements and media staging, TRIAD Berlin has succeeded in portraying the company history in a varied and knowledgeable way for both trade visitors and laypersons.

Photos © Siemens