The Dream of Vision
The birth of TRIAD Berlin
TRIAD Berlin's own initiative
Oberhausen, Germany
  • Culture & Knowledge
  • Society & Discourse
Essen University Prize

The founding project of TRIAD Berlin is unusual because the agency was its own client: Lutz Engelke had the idea to create an exhibition on television, titled “The Dream of Vision.” The exhibition in the Gasometer Oberhausen was realized in close cooperation with the German Museum of Technology, Berlin.

On 5,000 square meters of floor space, TRIAD Berlin created an unprecedented exhibition format that provided both a loving and critical perspective on the cultural, technological, and everyday history of television. Featuring more than 300 original props, the installations and exhibits took visitors on a trip into the world of television – from Galileo’s telescope to the Internet, from Robert Lembke to Nam June Paik.

With more than half a million visitors, “The Dream of Vision” was the most visited exhibition after documenta X in 1997. It is regarded as the first joint project of private and public television, and, in 1998, was awarded the Essen University Prize for Intercultural Communication.