Brand World
Dr. Oetker World
Every future needs an origin
Dr. Oetker
Bielefeld, Germany
  • Industry & Business
red dot Award: Communication Design
Art Directors Club (ADC) Award
Design Award of the Federal Republic of Germany (Nomination)

At the Dr. Oetker World, the German trademark is brought to life. TRIAD Berlin designed the popular brand world in the former production hall at the company headquarters in Bielefeld.

The theme guiding the scenography of the museum is “Every future needs an origin.” Visitors can experience with all their senses the subtle emotions that the brand has exuded over the decades. One of the highlights: the largest pudding machine in the world.

Apart from presenting the company’s broad range of products, the exhibition also informs visitors about the high hygiene standards of the German food industry. Bringing together tradition and progress, the museum shows that Dr. Oetker is – and will continue to be – an innovative brand.