On behalf of the dual systems in Germany and the agency workinghead, NeoNext Berlin designed and organised a PR-event on 10 March 2020 to launch the information campaign “Waste separation works” in Berlin.
After the press conference on the campaign in the Bikini House, a flash mob performance was held at the Gedächtniskirche in Berlin. Under the motto “We drum for waste separation”, musicians transformed yellow bins into percussion instruments and attracted numerous onlookers with a specially composed drum rhythm and a waste separation pantomime.
The dual systems are responsible for the collection, sorting and recycling of packaging waste in Germany. Further information on the campaign can be found at www.muelltrennung-wirkt.de/en/. A link to the video of the kick-off event, which was quickly distributed via social media, can be found here: https://www.instagram.com/p/B9oiaebo8nI/?utm_source=ig_web_copy_link