Exhibition Stand
Siemens at the glasstec
Digitalization in the glass industry
Dusseldorf, Germany
  • Industry & Business
  • Technology & Innovation

TRIAD Berlin designed and realized a show concept for Siemens’ appearance at the glasstec trade fair in Düsseldorf. Tailored to the audience of the world’s leading trade fair for the glass industry, a format was created that attracted attention while at the same time conveying the contents of the technology company.

TRIAD created a storyboard that illustrates digitalization in the glass industry and Siemens’ strategies. A graphic recorder visualized the methods and future plans with live sketches. A performative double moderation deepened the content and actively addressed the audience. The knowledge transfer was structured in a playful way so that the complex topics were made interesting for both amateurs and trade visitors.

The show concept was so convincing that Siemens is using it for training its own employees beyond the trade show itself.