In cooperation with Hyundai and the FIFA World Football Museum, TRIAD Berlin has implemented a temporary exhibition at the Hyundai Motor Studio in Moscow. The exhibition, which runs during the 2018 FIFA World Cup, covers two floors and shows highlights and unforgettable moments of the football world.
Around 3,000 guests visit the exhibition daily. The universe of football becomes a special experience for different target groups such as fans, tourists, passers-by, VIPs, business partners and media representatives. This is made possible with interactive media stations, which invite individual discovery of their content. The multimedia exhibits create an entertaining and playful approach. In addition to the FIFA World Cup Winner’s Trophy, the Jules Rimet Cup will be shown outside the FIFA World Football Museum in Zurich for the first time on special loan.
In addition to the highlights of football history, flexible exhibition elements reflect the World Cup results on a daily basis. The Hyundai showroom, which was redesigned for the World Cup, becomes a dynamic meeting place for football fans.