Roadshow
360° Digitalization Tour
Intelligent networking
Client
Siemens
Location
Worldwide
Year
2015
Tags
  • Industry & Business
  • Technology & Innovation
Awards
German Design Award (Special Mention)
Art Directors Club (ADC) Award

Innovative solutions from Siemens continuously set new standards. With its international roadshow, TRIAD Berlin presented this major German technology company’s digitization strategies.

The mobile production of the “Siemens 360° Digitalization Tour” used an industrial robot, effectively demonstrating solutions developed by Siemens for intelligent networking in the midst of a futuristic city model. The robot was equipped with a tablet and illustrated complex processes using virtual tours. Interactive “Smart Tables” allowed visitors to access multimedia content via touch gestures.

With this combination of urban landscape, kinetic robot and innovative media content, TRIAD Berlin created the perfect conditions for adequately presenting future technologies. With the “360° Digitalization Tour”, Siemens showed the city of the future and inspired a worldwide professional audience.