Once again, TRIAD Berlin developed the trade show appearance for Villeroy & Boch, one of the world’s leading brands in the ceramic and lifestyle area. The presentation of the innovative and simultaneously traditional company was accompanied by a compelling scenographic concept and coordinated media staging.
With a large, almost life-sized illustration of a city and its inhabitants, TRIAD drew visitors to the most important consumer-goods fair worldwide directly into the trade show booth. For the variously themed worlds, a framework was created in order to allow the individual details to be viewed. The living and food areas were scenographically divided and multimedia staging showcased the presentation possibilities and product lines.
The film produced in-house by TRIAD, titled “Coloured Delight,” reflects the lights of the city and, with great effectiveness, created a magically artistic atmosphere for the tea-light series of the same name.