Under the motto “Digital Enterprise – Thinking Industry Further!”, Siemens demonstrated how companies of all sizes can increase their flexibility and productivity and develop new business models with sector-specific solutions. Flexible mass production, modular production units and collaborative robots are changing the demands on industrial companies. Siemens illustrated how the digital enterprise portfolio is constantly being expanded by future technologies such as artificial intelligence and edge computing.
TRIAD developed the overall visual design of the trade fair presence and was responsible for the staging of all highlight showcases and media displays. Special attention has been paid to the central exhibition areas. Innovations from the chemical and automotive industries were presented here: self-propelled transport systems, robots in real time with digital twins in virtual rooms, and much more.
The design of the MindSphere has evolved so it is fully up to date, with new functions and partner models. The largest stand at the Hannover Messe was again a crowd-puller.