Once again, TRIAD Berlin has designed the Siemens stand at the Hannover Messe. The motto was: “Discover the value of the Digital Enterprise.” It stands for exciting new technologies that help shorten the time to market and enhance efficiency as well as quality. Covering more than 3,000 square meters, the Siemens exhibition stand was one of the largest at the Hannover Messe.

The wide array of media installations gave visitors the opportunity to interact with and understand the complex content. The theme cubes with interactive tables were a highlight. Floating overhead was the MindSphere-Lounge, the accessible cloud platform by Siemens: Applications were presented to customers and partners in the form of a multimedia 360° holodeck with 75-meter-long wall projections and 9.1-channel surround sound.

The innovative trade fair concept was developed by TRIAD in close cooperation with Siemens. It gave the world’s leading technology group the opportunity to use high quality media and architectural flexibility to present itself and to depict the fusion of the real and the digital worlds.