Exhibition Stand & Exhibition Event
Siemens at the Hannover Messe 2014
When machines communicate with each other
Hanover, Germany
  • Industry & Business
  • Technology & Innovation
Art Directors Club (ADC) Award

TRIAD Berlin faced the complex task of presenting and making comprehensible the core concept of Industry 4.0 at a cross-sectoral level.

The largest stand of the Hannover Messe communicated a uniform design and communication concept. Industrial robots demonstrated the principle of Industry 4.0 and its importance using the example of automobile production. Visitors to the exhibition could experience how machines communicate with each other during the production process on an assembly line, thus working more efficiently. The highlight in the “Future Forum” was the show developed by TRIAD Berlin where “TITAN – the Robot” entered a dialogue with moderator Chris Brown every hour.

All of this impressed numerous visitors to the trade fair and ensured unprecedented media coverage. In addition, Siemens succeeded in increasing its contacts gained from the trade fair significantly.