TRIAD Berlin developed an exhibition booth for hülsta at the international interiors show imm cologne that elegantly showcases the furniture manufacturer’s current collection. The 900 square meter living and experience area invites visitors to discover new products.

The core elements of the design are the multifunctional light cubes which serve as the presentation medium for the designer furniture and are used to create structure within the stand. The LED outfitted cubes can be controlled individually and they come together to form a pulsating light installation that catches the eye, even from a distance. From the outside the brand world appears light and translucent, while the interior is vibrant and dynamic. The varied applications of the light cubes make the stand design flexible and internationally deployable.

As in the previous year, TRIAD Berlin has managed to once again impress with masterful staging and have designed a congenial presentation and communications area for trade visitors and interested parties that corresponds with the award winning, timeless, and innovative design concept of the furniture company.