Exhibition Stand
hülsta at the imm cologne 2016
A brand in motion
Cologne, Germany
  • Entertainment & Lifestyle
  • Industry & Business

At the world‘s leading and most important trade show for furniture and interior design, furniture manufacturer hülsta showcased its products on a 950 square meter exhibition stand created by TRIAD Berlin. The task was to present hülsta as part of an ever-changing and moving market.

TRIAD Berlin developed an exhibition stand with a dynamic architecture that provided a wide variety of different perspectives, angles of view, and spatial impressions. A kinetic and transparent sculpture made of ropes with a total length of more than 7.5 kilometers attracted visitors‘ attention. Arranged vertically and mounted on small rails, the ropes swung gently and divided the stand into different living areas, thus creating an abstract world of living.

Focusing on lightness, dynamic forms, changing perspectives, and simple elegance, hülsta‘s exhibition stand was characterized by movement, which corresponds to the dynamic character of the brand.