Road Show
CERRUTI 1881 “Behind the Scenes”
Behind the Scenes
Various locations, China
  • Entertainment & Lifestyle
  • Industry & Business

Commissioned by the Parisian fashion house CERRUTI 1881, TRIAD set out to develop a unique road show “Behind the Scenes” for its 50th anniversary. This road show traveled around five major cities in Greater China – Shanghai, Beijing, Shenzhen, Taipei and Hong Kong.

Inspired by CERRUTI 1881 Paris Fashion Show, the TRIAD team created the concept of “Behind the Scenes”, demonstrating the unique Miami style in the 2018 Spring/Summer Collection through high-end customization techniques of “Made to Measure” and refined clothing details.

The eye-catching scaffolding sets the tone for the booth. It highlights the fashion sense of the brand immediately with minimalistic lighting and supported by the brand film. With AR interactive technology, visitors can also use the brand app to trigger many more interesting brand stories of CERRUTI 1881.