Journal Archive 2018
Culture & Knowledge
Energy & Sustainability
Entertainment & Lifestyle
Industry & Business
Society & Discourse
Sports & Emotion
Technology & Innovation
Tourism & Destination
Siemens at the SPS IPC Drives 2018

Siemens at this year's SPS IPC Drives: TRIAD Berlin is responsible for the creation of the central production "Digital Enterprise - Implement Now" as well as for the media content of the main displays. In addition to one of the highlight exhibits on the subject of security, a new TIA concept (Totally Integrated Automation) will be presented. The SPS IPC Drives is Europe's leading trade fair for electronic automation. It will open its gates on Tuesday, 27th of November 2018. Rendering © Siemens

Schalke 04 in China

China represents one of the most important markets for FC Schalke 04 and plays a decisive role in the club’s long term expansion strategy. TRIAD has represented the team to enter the Chinese market since 2017. The interdisciplinary team of TRIAD provides multiple professional services to FC Schalke 04, including brand consulting, concept development, market research, networking and event management. In 2018 TRIAD developed more tailor-made events for FC Schalke in China, especially during the China Tour with the complete team under the slogan of “The Spirit of Miners. The Soul of Football”. The Royal Blue was getting closer to their fans in China and thrilled the fans with exciting friendly matches in Kunshan and Langfang. Plus, FC Schalke 04 was also able to win new partners and sponsors in China, including the technology giant Baidu.

TRIAD designs ‘FIFA World Football Museum Presented by Hyundai’

TRIAD Berlin is designing the temporary exhibition 'FIFA World Football Museum Presented by Hyundai' in cooperation with Hyundai Motor Company (HMC), official partner of the 2018 FIFA World Cup RussiaTM, and the FIFA World Football Museum (FWFM). The exhibition is to be held at the Hyundai Motorstudio Moscow during the 2018 FIFA World Cup™ and will consist of key exhibits showcasing the history of football since 1930. Also included are original elements showcased from the upcoming World Cup. The exhibition will be open to the public starting June 9th 2018 till 20th of July. Creative Director Ulf Eberspächer is pleased that TRIAD Berlin has been appointed once again to develop an exhibition on the topic of world football. "The challenge in designing this exhibition compared to the two major museums in Dortmund and Zurich was that we had to fit the narrative into a much smaller open-plan architecture of the venue, incorporating at the same time the outdoor space of this building located in Moscow's city centre." Renderings: FIFA World Football Museum presented by Hyundai © FIFA Museum

TRIAD designs Lenovo Innovation Exhibition Center in Beijing

After winning the international competition, TRIAD is commissioned by Lenovo Beijing Ltd., for the full design and implementation assistance for the Lenovo Innovation Exhibition Center. The project is located at the Lenovo Headquarter West Campus in Beijing, with 6400sqm gross floor area across 3 floors. The center targets both consumers and Lenovo’s corporate clients. The center invites visitors to experience a digitalized, smart future powered by Lenovo's most cutting edge technologies and services, through a multitude of interactive scenarios. The multi-disciplinary and multi-national team of TRIAD is currently working on the project. The design services include content design, spatial design and visual communication as well as lighting design, multimedia design, AV planning and MEP consulting. The team is comissioned to see the project through to its completion acceptance.


TRIAD Berlin was a winner of this year’s iF DESIGN AWARD, a world-renowned design prize. Two TRIAD projects won in the discipline Interior Architecture: The HOERBIGER Forum won in the category Shop / Showrooms, the Brandenburg Gate Museum won in the category Installations. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD. The multifunctional HOERBIGER Forum consolidates the past, the present, and the future of the international technology company into an unparalleled experience, in 600 square meters. As the central design feature, 26 revolving columns make up a kinetic sculpture that is completely unique in this application. The Brandenburg Gate Museum, implemented by TRIAD Berlin on its own initiative, uses an immersive multimedia installation of 87 high tech screens to recount over 300 years of Berlin history. The facilities, including the use of the media technology, can also be engaged for exclusive events. The complex productions by TRIAD Berlin won over the 63-member jury, made up of independent experts from all over the world. The competition was intense: over 6,400 entries were submitted from 54 countries in hopes of receiving the seal of quality.

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