Siemens at the Hannover Messe 2016
Annette Kusche
Communication, PR

TRIAD Berlin presents a new solution for Siemens AG’s future trade fair appearances: digital Highlight Cubes that can be modulated and used in any combination. For the ninth time in a row, Siemens commissioned TRIAD Berlin to design their 3,500-square-meter exhibition stand at the 2016 Hannover Messe.
Four Highlight Cubes illustrate Industry 4.0 subjects such as Sustainable Energy, Fiber Industry, Individualized Mass Production, and Automotive. The new “The Cube” concept provides the world’s leading technology corporation with maximum media and architectural flexibility in the presentation of its innovative products.
Moreover, the 5-meter-high Skywalk gallery offers impressive views that create a better understanding of the interplay between the digital and the real world. TRIAD Berlin’s new concept manages to communicate complex contents in an intuitive manner to both industry experts and interested trade visitors.