China represents one of the most important markets for FC Schalke 04 and plays a decisive role in the club’s long term expansion strategy. TRIAD has represented the team to enter the Chinese market since 2017. The interdisciplinary team of TRIAD provides multiple professional services to FC Schalke 04, including brand consulting, concept development, market research, networking and event management.

In 2018 TRIAD developed more tailor-made events for FC Schalke in China, especially during the China Tour with the complete team under the slogan of “The Spirit of Miners. The Soul of Football”. The Royal Blue was getting closer to their fans in China and thrilled the fans with exciting friendly matches in Kunshan and Langfang.
Plus, FC Schalke 04 was also able to win new partners and sponsors in China, including the technology giant Baidu.